Paid per Click, PPC for short is a straight and legal way to get your website to a desired ranking. It’s a guaranteed way to get your website to the top of the search list. And depending on one’s budget, it can even get you a top spot in the list.
There are tricks of course, as your content needs to be relevant to the searcher and carry out a proper conversion journey. Since PPC is straight-up paid advertising, the content owner can use his or her imagination to promote a website as a whole or a specific product.